A few hours before the launch of iPhone X, Samsung’s CEO officially announced a foldable phone for 2018.
While this has created a massive wave of excitement, something just doesn’t fit.
Seeing that Apple did not even waste a single breath and gave in the patent for a foldable phone of their own, we can say that it may be something good enough to be threatened by.
But that doesn’t make the questions swirling in our heads go away.
So if Samsung is going to go ahead with the foldable Galaxy X, we’d like to know the following.
Why Would You Do It?
Every new product should have a purpose, given that most do not, but they should.
What, we wonder, is the purpose of a foldable phone?
Over the many many years that Samsung has been in this business, there has been quite a few additions to the portfolio.
There have been countless tweaks with the hardware solutions, some of them stuck by but not all could make it till the end.
For example, a smartphone comes with the camera, for us, that’s a given now.
But it wasn’t always like this.
But it was tried and it stuck by. Now the question is how good the camera is.
On the flip side of the coin, there have also been some phones here and there with a projector (yes that would be Galaxy Beam), but none of that made it to the end.
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So Samsung better has an excellent reason as to why foldable phones are better than other phones in this age and time.
The old “because we can” no longer holds the same weight as an answer, it’s all about the problems it solves, the techniques and choice.
What Is It Good For?
Now we know that Samsung is the king in the games of displays.
It has shown mad skills in that department, and no one is going to question it.
But Samsung should be able to answer as to what value they are delivering to the end user.
It majorly depends on how Samsung is going to go about it, whether there will be visible hinges or not or how it will fold and what about the thickness?
Either way, Samsung is going to have to explain to us as to how this is going to be the new thing.
How Are They Going To Sell It?
Not that Samsung has not done something like this before.
But it sure took some time for Samsung to get comfortable with the edge screen.
The first phone was a variant of Note 4 in limited edition, and then it took till the S series. Even then there was a flat screen S6 alongside S6 Edge.
Is Samsung planning to do the same with the folding phone?
If Samsung can answer these question, it can change the way the world sees smartphone. If not then it will just get dumped in the unique phones that never caught up a list.